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How Web Design Drives Business

It’s long been established that one of the best ways to support your online brand is with a strong website. In today’s market, a good website is no longer just a matter of branding, it’s a matter of survival. Growth in any industry can be directly linked to a business’s online presence.

Design Value Index

The Design Value Index is a Microsoft-funded strategy looking at design and S&P indexing. It’s a formulation used to compare design-led companies and stock market performances. Through the Index, we are able to see the ROI on better user experiences, metrics-driven design, site structure, modern pages, marketing campaigns and the impact on branding and success. According to the Index, creating trust is the key element of your website.

Creating Trust

Users could use Google or another search engine to find you, but they will judge your brand by the efficacy of your website. If your site is unprofessional, cluttered, disorganized or lacks relevant and updated imagery, your initial opportunity to impress is defeated. Now that user goes elsewhere.

Design is the first step to grabbing a user’s attention. According on one study, participants were willing to question a website’s trustworthiness based solely on design. Reasons included dissatisfaction with the feel and look of the website, poor navigation, and unhappiness with elements like color and text size. Even the name of the website was noted as an unfavorable element. This evidence shows a site has to be contemporary, user-friendly and responsive.

Utilizing the Benefits of Good Design

If design is critical to the user experience, your company has to take advantage of the best elements.


Color is a significant influence in user conversion. It’s about highlighting desired user flow and enhancing urgency. Good web design takes into account color psychology. Color schemes have the faculty to encourage positive customer behavior. Customers will more likely move through your sales funnel if it’s visually appealing.

User Experience

Conversion rates are influenced by simple and instinctive website properties. If it’s difficult to navigate, to find key information, if you have 10 categories with 30 subcategories each or streaming issues, you’re guaranteeing visitors will not stay. Your site’s navigation and flow should be instinctive. There should be obvious value within seconds of landing and prominent CTAs to keep users moving efficiently. Regularly test and optimize webpages from the user’s perspective. If you don’t, you greatly decrease your chances of conversion and increase bounce rates.

Webpage Layouts

Even in the age of mobility, it’s surprising how many entities are downloading one-size-fits-all templates. Remember, you want (i) distinctive selling propositions, (ii) to create a virtual one-to-one experience with your users, (iii) to give every potential customer an engaging and personal website experience and (iv) to convert.

Your Internet audience is far too sophisticated for a website obviously built on pre-established layouts. They know about responsive content, that uploads shouldn’t take more than a few seconds and can see old, antiquated application. With a custom design, you are accentuating your content and distinguishing your website.


When your website maintains a custom and contemporary design, it promises to serve up exactly what customers are looking for even if they don’t know it. This entails interesting and visually appealing material. You want easy to digest menus that get them to the resources they want without a lot of fuss. Get them to the information they want quickly, information that shows users you are the authority for needed products and services.

Your site’s custom design will have a noticeable impact, improving the positioning of your business and giving you a greater chance to show users you’re the solution to their problems.